LAND OF KIDS ROW
WHERE A LIFE OF CONFIDENCE BEGINS.
ABOUT THE BRAND
LOK is a kid’s clothing and supply depot aimed at helping kids develop a strong sense of confidence. They offer designer styles, made of luxury quality, in a variety of health conscious options. We opted to go with a direction that reflects the importance of individuality and self-esteem in kids, with the new branding we want to encorauge children to express themselves and stand out from the crowd.
PROJECT SCOPE
Creative Direction
Brand Strategy
Visual Identity
Brand Collaterals
THE OUTCOME
It is important to achieve a sense of playful, creativity and excitement, while also appealing to parents who are looking for high-quality, stylish clothing for their kids.
We opted to go with a direction that reflects the importance of individuality and self-esteem in kids. The chameleon, known for its unique and fascinating ability to adapt to different environments by changing its color, serves as a perfect symbol for LOK Row. This brand encourages children to express themselves and stand out from the crowd, much like the chameleon's ability to transform its appearance.
