PRESSICLE
PRESS-ON
PERFECTION
ABOUT THE BRAND
Pressicle specializes in creating hand-made, personalized press-on nails tailored to the unique shapes and sizes of their customers' nails. Fina approached us with a distinct vision in mind:
"To establish an eye-catching, delightfully elegant brand of press-on nails that captivates consumers while instilling confidence in the exceptional quality of our products."
PROJECT SCOPE
Creative Direction
Brand Strategy
Visual Identity
Brand Collaterals
THE OUTCOME
For Pressicle's visual identity we haved used a display serif font, setting them apart from competitors who predominantly use sans-serif fonts. This distinction will effectively differentiate their brand in the market while also conveying an image of elegance and high quality.
We worked on their brand messaging '' At Pressicle, we understand that your professional image and personal style are crucial in making a lasting impression. We believe that convenience should never compromise quality, and we’re here to empower you to always look and feel your best''
