THE MILKY WAY
THE MANTRA?
EATING DESSERT FIRST, OBVIOUSLY.
ABOUT THE BRAND
In the heart of the Windy City, you'll find The Milky Way, a milkshake paradise for folks who adore creamy, dreamy shakes and food adventures. Their goal? Making milkshakes so darn good, they're like a trip to outer space.
Our mission? To be the brand everyone wants to snap and share on Instagram.
In this age of social media domination, our packaging is practically screaming "Instagram-worthy!" It's not just about a pretty face; it's about being irresistible to the camera. By doing so, we're not only getting free shoutouts but also making connections with a much wider, diverse crowd.
PROJECT SCOPE
Creative Direction
Brand Strategy
Visual Identity
Packaging
Landing Page
THE OUTCOME
When it came to giving their brand a makeover, we decided to go all out and be anything but ordinary. We dove headfirst into a sea of bold, attention-grabbing colors, shunning the usual safe choices. Our mission? To be the brand everyone wants to snap and share on Instagram.
In this age of social media domination, our packaging is practically screaming "Instagram-worthy!" It's not just about a pretty face; it's about being irresistible to the camera. By doing so, we're not only getting free shoutouts but also making connections with a much wider, diverse crowd.
